ABOUT ME

A woman kneeling on the floor, writing on a large sheet of white paper, in a bright room with white brick walls and large windows.

Leena Fredriksson is a Finnish artist, designer and visual storyteller creating imaginative worlds where art, design and storytelling come together.

With over 25 years of experience in illustration, graphic design, pattern design, textile design and creative concept development, Leena combines artistic expression with a strong understanding of visual communication and brand development.

Her work is driven by characters, nature, imagination and the power of storytelling. Through her practice, she creates original artworks, pattern collections and visual concepts that can extend across exhibitions, products, publishing and licensing.

Leena is the creator of Momolu, an internationally recognized preschool brand that has grown into a multi-platform property including animation, publishing and licensing. The development of Momolu reflects her ability to build complete visual worlds, from characters and stories to products and collaborations.

Alongside her commercial design practice, Leena continues to develop her own artistic work, including character art, floral art and abstract painting. Her artworks have been exhibited internationally in Europe, the United States and Japan.

Her approach combines Nordic simplicity, storytelling and a love for imaginative details, creating visual worlds that connect emotionally with audiences across different cultures and platforms.


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Black and white logo of JAG clothing brand with a stylized emblem and the text 'JAG' underneath.

Let’s build imaginative worlds together /

Let’s build imaginative worlds together /